attn.

Drop 001 · Coming soon

everyone wants it.

A lifestyle brand built around freedom, individuality, adventure and enjoying the moment.

Drop 001 · 24 designs in the running

Which one's yours?

Three collections, one small first run. Not every design makes Drop 001.

See all 24

In the wild

Made for good times.

The story

Everyone wants attention. It's human nature.

attn. was created around a simple idea: everyone and everything naturally wants to be noticed, seen and remembered, even if we don't always admit it.

The clothing itself stays relaxed and effortless. A simple attn. logo, comfortable pieces and distinctive graphics create something that can stand on its own. You don't have to know the story behind the brand to want to wear it.

Wear what catches your eye.Do what gets your attention.Go where your attention takes you.

Read the whole story
The small attn. logo on the chest
Front: small logo, left chest
The small attn. logo on the back shoulder
Back: small logo on the shoulder
Folded tees in three colorways
Garment dyed, relaxed fit

The tee

Premium heavyweight tee

Relaxed, garment dyed and pre-shrunk. A small logo up front, and the graphic on the back.

Fabric
100% cotton
Weight
240 GSM
Fit
Relaxed
Dye
Garment dyed
Shrink
Pre-shrunk
Print
Screen print
Front
Small attn. logo, left chest
Back
Small attn. logo on the shoulder, graphic below

Colorways

Outdoors
Characters
American

Nothing for sale yet

How Drop 001 works

  1. Step 1

    Designs in the running

    Three collections, all printed on the same heavyweight tee.

  2. Step 2

    A small first run

    Drop 001 is a short batch of the favorites, not every design.

  3. Step 3

    Ordering opens

    When Drop 001 is ready, you'll be able to get it here.